My thoughts so far.

I'm beginning to notice that Indian advertising and packaging is all or nothing. Either there's so much to look at, you don't know what to look at and it camouflages what the product really is. Or, it's ridiculously simple, similar to information graphics. I really like both! I think making my uncles story similar to the plot of a Bollywood Movie would lend it's self to the highly ornate, patterned, glamorous style. However, the gangster side of him lends itself to the simple, "this is how it is" style of illustration.